If you’ve been a frequent reader of the site, you may remember my love fest with Scott Pilgrim vs. The World. It remains one of the most fun and wholly enjoyable movies that I have seen in the past few years, and I highly recommend it to anyone of my generation. In the last week, I found myself with $15 in iTunes money burning hole in my virtual pocket. There was little in the way of music I wanted (of course before the Beatles arrived in the iTunes store), so I spent that on the newly released digital copy of Scott Pilgrim. I was laughed at my by friends though. They figured I had wasted my money by 1) buying a digital movie when I could rip it from a DVD for free and 2) getting the iTunes version. But I have my reasons.
The most important one is that Scott Pilgrim vs. The World did not do as well at the box office as I think it deserved. In fact, it didn’t even cover its production cost. That is a terrible shame because the movie deserved to be successful. It drove the medium of movies and games and comic books to new heights all at the same time. Buying the movie is important then because I want to support the movie financially. Sure, I could have gotten a free version from a rip, but I am willing to pay for this movie. Let this be a lesson to all pirates out there, just because we can things for free doesn’t mean we should. Support the makers of content you enjoy, they are giving you a good and a service.
As for buying it on iTunes, here’s the deal: the Apple infrastructure works for me. “Blasphemy!” some may say, but in the end here’s how it breaks down. I get a good quality movie with extras at a competitive price that will work on 90% of the devices I use to watch movies: iPod, iPhone, my laptop, even my Windows netbook. People often get too occupied with the principle of DRM and free content when in reality, what they just want is to be able to enjoy the content.
Rent Scott Pilgrim vs. The World. If you like it, buying it. Don’t rip it. It deserves better than us stealing it.